Strategic and timely IPR protection

IPR TOTAL™ is our promise of advice based on your unique protection needs. Together, we create the solution that builds the most value for your business, now and in the long term.

By preventing the competition from copying your product, method, name or design, you will possibly enjoy larger sales, a higher price and, thus, a greater revenue and a stronger market position.

At Chas. Hude we work in IP-centred teams to meet your business’ needs with different types of IP protection. This means that your patent and trademark consultants work together towards securing the best possible combined protection of your interests.

This is IPR TOTAL™, the process by which we ensure a strategic approach to your intellectual property rights across the board.

You are of course welcome to ask our patent, trademark, or design consultants how we can protect, manage and defend your intellectual property rights at all times and in all situations.

When is each type of IP protection best used?

We often get this question but there is unfortunately no one-size-fits-all answer. The answer depends on what is to be protected. The best protection is sometimes obtained by combining several types of IPR.

In short, a granted patent provides protection against others copying or developing the same technical solution to a technical problem, design protection the appearance and a trademark a name or possibly a logo of your product, service or method.

We elaborate on the options and clarify how each of these rights may be used in practice in the following link.

The IPR TOTAL™ process

Sometimes the process is straightforward, other times it requires a series of strategic considerations including budget and timing. It can often be advantageous to build a detailed strategy for the protection of your product as early as during conceptualisation.

Before sharing our advice, we systematically take your goals into consideration and will always want to hear your thoughts regarding key strategic issues.

No matter how developed your product is, it is never too late to build an IPR TOTAL™ solution.

1. Are you free to launch your product or implement your process?

Necessary considerations regarding the marketing of your product should include:

Is it possible to launch your product / implement your method without infringing existing rights? How do you make sure no one copies your invention?

Your patent consultant will typically be the first one to assist in the process by researching pre-existing rights and exploring how your invention can best be protected.

Apply for a patent - how?

2. Have you secured a good name for your product?

Before your product can be launched on the market, some pertinent questions must be asked:

What is your product to be called? Are there pre-existing rights for the desired name? Does the desired name meet all the legal requirements to qualify as a trademark?

We will help you get answers to all the above. Once you have decided on a purposeful name, we can help with obtaining comprehensive trademark protection.

Secure your trademark

3. Does your product have a distinctive shape or colour?

One should not forget to consider protecting the appearance of a product since it can be determining for sales. The following questions should be answered:

Does the product need to be sold in a specific packaging form, e.g. a medicinal pill box?

Does the product, possibly a pill, have a distinctive shape, colour or pattern?

If the product’s appearance is to be protected, either the design of the product itself or the product’s packaging may be protected. This is where our consultants can provide their assessment for optimal protection.

Do you want our advice?