Design protection: protect your product’s appearance
When your design is infringed, the value of your brand decreases. With design protection, however, your investment is protected, while your investors are offered a quality guarantee and your brand is strengthed against competition.
With design registration, the appearance of your product is protected against copying and from imitations appearing on the market. Design protection can be enforced for up to 25 years.
This type of protection also gives investors and collaborators the assurance that your design is unique and, importantly, that you have made the relevant considerations before submitting your design application.
As a positive consequence, attracting capital investment and/or setting up collaborations that have the potential to further develop your design and brand become much easier.
Seek design protection from an early stage to secure the value in you company, now and in the future.
When should design protection be sought?
The time to seek design protection is as soon as a design has been developed. You will also want to have decided on the countries where the product will be marketed and sold.
We recommend speaking to a design advisor early in the process.