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Country number 100 joins the Madrid System

09. februar 2018

When Indonesia's membership of the Madrid System enters into force in the beginning of January 2018, it will mean that a trademark can now be registered in up to 100 countries at once – namely the 100 countries covered by the international trademark cooperation within the Madrid System.

If a company needs to register its trademark in several countries as part of its go-to-market strategy, it is worth checking whether the countries have joined the Madrid System.

"If all countries in which registration of a trademark is relevant have joined the system, it is only necessary to register and renew the trademark in one place – both registration and renewal then applying to all the countries. This is a significant administrative relief," finds Partner and Head of Trademark Professional Development at Chas. Hude Thorbjørn Swanstrøm.

Now, one might wonder, why not register in all 100 countries just to be on the safe side?

"Unless you are on the market everywhere, it is a bad and expensive idea, because you have to pay fees in each country where the trademark is registered," explains Thorbjørn Swanstrøm.

If you wish to know more about your trademark registration options within the framework of the Madrid System, please contact us.

You can read more about the Madrid System at:

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