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Specialised in all trademark areas

The Danish company Ronald A/S design and sell arts and crafts, fashion and accessories. This requires an expert IPR attorney with thorough IPR knowledge.

”Ronald are a design and commercial company literally trading worldwide”, says trademark expert and Partner at Chas. Hude, Thorbjørn Swanstrøm. They not only produce in Denmark and abroad, but they also sell across borders. This means that they must protect themselves from infringement, but also ensure that they do not themselves infringe other registered rights.”

This very complex business model means that Ronald require expert assistance from Chas. Hude within all trademark areas. Ronald must protect their own rights and be careful not to step anybody else on their toes.

”Chas. Hude help us register and maintain our trademark and designs in order for our products to be protected the best possible way,” explains CEO Kenneth Plummer from Ronald. “Also, Chas. Hude assist us in researching the market and in assessing specific products so that we do not risk legal proceedings being initiated against us for infringement.”

In other words, it is quite a jungle to navigate on such an extensive market and therefore, Ronald appreciate the huge variety of expertise within Chas. Hude: “We operate in a mine field when trading so extensively with suppliers from China and India, but we have strong confidence in Chas. Hude’s advice and recommendations,” CEO Kenneth Plummer finishes.